Sure, everyone and their brother has a phone and can shoot video these days but think of how you would feel as a potential customers if you could meet the people at a business you are interested in just by watching a 2 minute video? People care about people much more than they care about companies. Show off who you are and your passion and customers will be drawn to you.
Here are the first 4 videos that your business should have to give potential clients this opportunity.
1. Business Film
Business Film is a cinematic short story to give people a feel for what it is like to do business with you. Through engaging imagery and interviews with you and a few of your die-hard clients, you can paint a picture in a very short amount of time that gives a clear impression of who you are. This is your main promotion that can be featured on the homepage of your website, social media, and even local TV.
Example – Midkiff Mill – Mercury Multimedia
Smiles. Every business has the ability to bring a smile and you have people who think you are the bees knees. Long time clients, regular customers even friends and family will have things to say that can greatly contribute to your overall image of trustworthiness and to capture these testimonials is a very important project.
3. The Super-Short (5-30 seconds)
Making a video absurdly short has the advantage of customers watching the whole thing easily. They are great for YouTube Advertising and Facebook and Instagram posts. It is truly amazing to see how a well-crafted video of this length can give so much information.
Example – Krispy Kreme Doughnuts – 5 seconds
You have to admit this is mouth watering and they got the point across in just 5 seconds. Genius!
4. Instagram Live
Ok, it’s not actually a video but it is a phenomenally great way to engage with your social following and should be done often. Whether it’s going live for just a minute to share a great moment in your business or broadcasting a whole hour people love live video because it is what is happening NOW and that little fact makes it so much more real.
Now you’re ready to take on the world! If you feel like you want guidance or help with any of these feel free to reach out and I would be happy to assist!